One person stepping in unknown territory.
Then, another.
A third.
A group of scouts stomping along.
Soon, the path is beaten and becomes recognizable to the rest of the tribe.
Soon, everyone will automatically choose this path.
Tomorrow, we'll all be scampering around on our merry way, not giving even one thought of how this path was once unknown territory.
Got an idea?
To improve your world?
To forge a new direction?
Take the first step forward.
Tell someone.
Who will tell another one.
And the world will soon find a new path started by one person.
Just a few years ago we used to fish until there were no more fish. Now, we have marine reserves in place, lists of sustainable fish, incentives to support and manage a healthy fishing industry. So, it should be with all of our consumption.
